Formal Formula

A fashion magazine and blog focusing on Individuality in style.

Formal Formula is the creation of Adrienne Le Mura. A young, vibrant fashionista who thought it was time to showcase some alternative trends in the fashion world of Bris Vegas (what the locals fondly call Brisbane). It focuses on individuality and ideals that break the mould when it comes to what men and women ” should” be wearing.

The logo was created with Adrienne’s dream of believing that ” everyone should feel like a princess”, no matter what box they think they may fit in. Hence the cinderella carriage. This creative was easily adaptable for a Magazine Masthead as it didn’t lose it’s appeal by dropping the carriage and this also allowed for a broader content to include mens fashion trends.

The magazine is in print format and now digital format only.

What I did

  • Logo
  • Branding
  • Creative Direction
  • Layout
  • Graphic Design

Agency

  • Paul Le Mura & Associates