Inked Polish

Indie Scene Nail Polish

Makeupnet Australia broke into the nail polish scene with the launch of Inked Polish. Their customers are rebellious and quirky. They’re naughty but nice and beige is probably not in their vocabulary.

The “naughty but nice” tone is achieved by the use of black and red. Both strong, confident colours that command attention.  The splatter and dripping blood-like ink of the letters represent the dark side of a personality and a baby skull with cute love heart and bow appeals to the soft side.

What I did

  • Logo
  • Identity
  • Packaging