Tracy Palmer Personal Trainer
Tracy Palmer is a personal trainer with a vibrant attitude to health and life. She predominantly works with women to build their confidence and drive them to achieve their goals, so a colour palette, icon and signature elements needed to clearly reflect this.
Purple was used for her logo and identity/branding as this colour is usually associated with moods such as authority, sophistication and power. This was then balanced with a feminine icon.
What I did
- Graphic Design