TP4PT

Tracy Palmer Personal Trainer

Tracy Palmer is a personal trainer with a vibrant attitude to health and life. She predominantly works with women to build their confidence and drive them to achieve their goals, so a colour palette, icon and signature elements needed to clearly reflect this.

Purple was used for her logo and identity/branding as this colour is usually associated with moods such as authority, sophistication and power. This was then balanced with a feminine icon.

What I did

  • Logo
  • Graphic Design
  • Branding